BY CHIMERA STAFF
Generative AI is rapidly being adopted by numerous media and entertainment companies, yet its specific applications in film and TV production remain somewhat obscure. Despite recent labor actions against it, Hollywood has already begun integrating artificial intelligence, presenting the industry with a significant challenge.
A24’s "Civil War," faced backlash over AI-generated images that included noticeable errors, such as architectural inconsistencies. This sparked criticism from fans who vehemently opposed AI-generated content.
While public outcry over AI is noteworthy, the reality is many production teams, from writers to VFX departments, are already utilizing generative AI tools discreetly.
While AI is not yet sophisticated enough to replace writers, other areas such as kids' animation and soap operas could be more vulnerable to automation due to their repetitive nature. The ethical debate around AI in entertainment is exacerbated by the industry's recent dual strikes, highlighting concerns about job loss.
XYZ Films, in partnership with Flawless, is showcasing AI-translated trailers at Cannes, promoting the potential for high-quality, cost-effective English-language dubs. This initiative marks the first large-scale theatrical release of a fully translated film using AI, highlighting the growing role of AI in global film distribution.
A still from AI film 'Putin' by Polish director Besaleel
Additionally, the political biopic "Putin" by Polish director Besaleel employs AI to create a deep fake version of Vladimir Putin, demonstrating the technology's potential for reimagining historical figures and supporting roles in film.
The ethical use of generative AI remains a critical consideration, with ongoing debates about its impact on creativity and employment in the media and entertainment sectors.